Definition of done: The update will generate ↑30% CSR, ↑10% AOV, ↑5% Revenue, ↓20% order returns.

Target audience: Main users of the platform employees and managers of car service station, mostly men aged 25-55, 90% PC, 10% Mobile

Research before design — interviews with partners. The purpose is to find repeated signals, how the page is using now, what is satisfying, what is inconvenient, what is the experience with our competitors, what are the wishes and UI recommendations.

Based on interviews, product analytics and benchmarking, I created a table of problems and potential solutions. Then in colaboration with product team i we rated each solution based on its potential impact on metrics, risk likelihood, cost, and development time.

Most of the customers end up on the product selection page already having the exact article they need. Then a comparison is made based on the key parameters of the offer: Price / Time / Supplier (rating) + Brand A smaller part of the customers end up on the page knowing the article but considering the possibility of ordering analogs, in this case, the brand of the analog becomes an important feature. The least (a few cases) of openness to choice, when the customer does not know how to choose and needs to be offered.v In total, there are 2 key scenarios: Selection of offers of the desired article by price/term/supplier. Selection of offers of analogs by price/term/supplier/brand.

After a series of prototypes and UX testing, I designed the final UI in Figma. At this stage, I intended to make the layouts clear to the team. I showed scenarios, transitions, and labeled blocks. Now UI are ready for sync with the product manager and for validation by the analytics, design team, and stakeholders.