The graphic solutions for the website are built on a new brand aesthetic concept, derived from existing constants in the brand's style guide. It's akin to a bloom, where the petals can represent products or various functionalities within a single product, along with interconnected meanings. This approach enables the breakdown of complex messages and ensures more effective communication.
Client:
Smartfin
Type:
Web
View Live Version
2can.com
Scope of Work
Refreshing the brand and conceptualizing a new website
Tools
Figma, Adobe Ps, Ai
2can is an ecosystem of financial products, including hardware and software, Android payment terminals, associated apps, NFC cash register application, a cloud-based warehouse management system, and even online store platform. With the expansion of product line website's structure became overwhelmed and needed a strategic overhaul. In addition there was a good time to refresh corporate identity to emphasize the omni-channel approach of 2can ecosystem.
The second important aspect is specificity of the photographs—simple, isolated, and partially symbolic images set against the backdrop of the brand's primary colors. This approach ensures message transparency.
To introduce a sense of depth, a second layer with interface elements or icons was incorporated in certain instances, enhancing the overall composition.
I also redesigned site navigation, considering the complex ecosystem of the company's products and resources.
All reusable website blocks were visually refreshed to prioritize simplicity, conciseness, and a clear visual hierarchy.
The new dialogs are designed for easy communication.
Together with my partner UI Designer Anastasia Vavilina, we redesigned a total of more than 40 web pages for desktop and mobile.
